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Because knitting makes you feel young! Identity project  Fanø Knitting Festival is a local event on the island Fanø in the North Sea of Denmark. Each year they arrange a big knitting festival where people come from all over Europa to join the knitting activities. Since knitting is a very traditional craftsmanship often associated with elderly women my idea was to apply a more youthful look to the festivals identity. Through analog experiments with yarn and the logic of knitting I tried to incorporate this “crafty” feel directly into the identity. The developed identity is fragments of the construction and the deconstruction of what makes knitting. I wanted the look of the identity to be loud, dynamic and colorful. Equally it should contain all the different stages of knitting in a graphic visualization. The end result is a full identity with posters, wristbands, packaging for yarns and a brochure with info.

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Amalie Dyrup © 2017
Because knitting makes you feel young! Identity project  Fanø Knitting Festival is a local event on the island Fanø in the North Sea of Denmark. Each year they arrange a big knitting festival where people come from all over Europa to join the knitting activities. Since knitting is a very traditional craftsmanship often associated with elderly women my idea was to apply a more youthful look to the festivals identity. Through analog experiments with yarn and the logic of knitting I tried to incorporate this “crafty” feel directly into the identity. The developed identity is fragments of the construction and the deconstruction of what makes knitting. I wanted the look of the identity to be loud, dynamic and colorful. Equally it should contain all the different stages of knitting in a graphic visualization. The end result is a full identity with posters, wristbands, packaging for yarns and a brochure with info.
Amalie Dyrup © 2017